BBiMP
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BBiMP *
In 2024, I worked with BBiMP as a rollout strategist and coordinator, supporting the brand’s largest releases through creative vetting, launch planning, and media coordination.
This section highlights select projects that reflect my role in shaping rollout strategy, managing promotional assets, and organizing pre-drop coverage for high-impact launches, including the brand’s largest release to date.
"Bugs Bunny Sneaker" June 2024
"Burger Slipper" July 2024
"Grey Bugs Bunny Sneaker" September 2024
"Bread Boot" October 2024
Bugs Bunny Rollout
June 2024
Led coordinated promotional rollout across a network of 25+ media outlets
Drove multi-million impression reach during the pre-release campaign period
Gathered over 10k email/sms signups pre-launch
Most successful product launch in BBiMP’s history, measured by reach, engagement, sell-through, and profitability
